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  • By The Financial District

Alka-Seltzer Launches New Hangover Product With T-Pain

Alka-Seltzer has announced a collaboration with musician and producer T-Pain to unveil its newest innovation, NEW Alka-Seltzer Hangover Relief.

Photo Insert: Rap sensation T-Pain is relieved to have no more hangover pain thanks to NEW Alka-Seltzer Hangover Relief.

“Alka-Seltzer is synonymous with providing fast relief and our latest innovation continues to deliver on that benefit for consumers. Our Hangover Relief product helps consumers pop back fast from their worst hangovers, and there is no one better equipped to help deliver that message than T-Pain,” said David Ball, General Manager & Vice President, Digestive Health, Bayer Consumer Health.

The NEW Alka-Seltzer Hangover Relief gives immediate relief from headaches, body aches, and mental tiredness the morning after a night of drinking.

The brand released a remixed version of its popular "Plop Plop, Fizz Fizz" jingle, mixed, produced, and recorded by rapper, musician, and cocktail enthusiast T-Pain, to expose the brand to a new set of younger consumers and keep everyone enjoying without dread of the next day.

All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

"My music is inspired by my love of a good drink, and to say I’m excited that there’s a product that works to relieve my symptoms the next morning would be an understatement,” said T-Pain.

T-Pain's new rendition of the jingle pays respect to the classic while making it more contemporary to the times while still letting consumers know it's an Alka-Seltzer product.

Business: Business men in suite and tie in a work meeting in the office located in the financial district.

The original Alka-Seltzer jingle, with its catchy song and iconic catchphrase of "plop, plop, fizz, fizz - oh, what a relief it is," was aired in 1951 and quickly became synonymous with the company for years to come.

To mark the release of the jingle, fans are asked to participate in a TikTok dancing competition, showing off their best skills to the remix alongside T-Pain.

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