Alphabet Raises YouTube Premium Prices

Alphabet is increasing prices for its YouTube Premium plans, including a $4 hike for its family tier, according to Yahoo Finance and Reuters reports.

YouTube app displayed on a smartphone as subscription prices increase.

The family plan, which supports up to five users in one household, will now cost $26.99 per month. The individual plan is rising from $13.99 to $15.99.

The move follows similar increases across the streaming industry, including recent price hikes by Netflix, reflecting broader pressures on media companies to boost revenue amid rising costs.