• By The Financial District

AMAZON, TATA CLAIM INDIA’S E-COMMERCE RULES TO BATTER BUSINESSES

Amazon.com Inc. and India’s Tata Group warned government officials on Saturday that plans for tougher rules for online retailers would have a major impact on their business models, four sources familiar with the discussions told Aditya Kalra of Reuters.

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At a meeting organized by the consumer affairs ministry and the government’s investment promotion arm, Invest India, many executives expressed concerns and confusion over the proposed rules and asked that the July 6 deadline for submitting comments be extended, said the sources.


The government’s tough new e-commerce rules announced on June 21 aimed at strengthening protection for consumers but caused concern among the country’s online retailers, notably market leaders Amazon and Walmart Inc.’s Flipkart.


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New rules limiting flash sales, barring misleading advertisements, and mandating a complaints system, among other proposals, could force the likes of Amazon and Flipkart to review their business structures and may increase costs for domestic rivals including Reliance Industries’ JioMart, BigBasket and Snapdeal.


Amazon argued that COVID-19 had already hit small businesses and the proposed rules will have a huge impact on its sellers, arguing that some clauses were already covered by existing law, two of the sources said.


The sources asked not to be named as the discussions were private. The proposed policy states e-commerce firms must ensure none of their related enterprises are listed as sellers on their websites. That could impact Amazon in particular as it holds an indirect stake in at least two of its sellers, Cloudtail and Appario.



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