Americans Quit Streaming Services in Droves

Roughly 40% of Americans are canceling subscription streaming services as living costs rise, according to Deloitte’s 2026 Digital Media Trends report, cited by Rachel Dobkin in The Independent.

Many households are cutting back on nonessential spending such as streaming services in the face of a rising cost of living.

Major platforms such as Netflix and Hulu have raised prices, contributing to consumer frustration. Nearly 75% of respondents said they are annoyed by frequent price increases.

Netflix recently raised its ad-supported plan to $8.99 per month, while its standard ad-free plan now costs $19.99 and its premium tier $26.99.

Disney has also increased prices for Disney+ and Hulu.

With inflation still above the Federal Reserve’s 2% target and essentials like food and fuel becoming more expensive, many households are cutting back on nonessential spending.