• By The Financial District


Amsterdam is set to be the first city in the world to ban ads from fossil fuel and aviation companies in a bid to reduce the ‘excesses’ of fossil fuel advertising, according to a Euronews report.

This means that fossil-fuelled vehicles, such as petrol cars and flights, will no longer be advertised in Amsterdam subway stations or the city center.

The new law follows mass movements in and around the capital which were headed up by the Reclame Fossielvrij (Fossil Free Advertising) initiative. The group coordinated a letter from over 50 local organizations demanding Amsterdam to go fossil-free.

All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

“The decision to ban fossil fuel advertising from subway stations comes at a crucial moment in the fight against climate change. Adverts that portray fossil fuels as normal worsen climate disruption and have no place in a city − or a country − that has complied with Paris,” says Femke Sleegers, coordinator of Reclame Fossielvrij.

Although the Dutch campaign has only targeted the capital, there are signs this same initiative could spread to other major cities in the Netherlands, such as The Hague, Rotterdam and Utrecht.

Is there any global pressure?

Health & lifestyle: Woman running and exercising over a bridge near the financial district.

Across Europe, several grassroots campaigns against the advertising of fossil fuels have sprung up, receiving significant public support.

In France, Resistance to Advertising Aggression Network (Résistance à l’Agression Publicitaire) produced a report demonstrating the urgency of similar laws in France to combat fossil fuel advertising.

It encourages fossil fuel publicity to be regulated in a similar way to tobacco and alcohol advertising.


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