• By The Financial District

An All-New Custom Galaxy Experience With Galaxy Z Flip3 Bespoke Edition

Samsung Electronics has announced the Galaxy Z Flip3 Bespoke Edition, giving consumers a new way to customize their mobile device. By bringing the Bespoke experience to mobile for the first time, Samsung is empowering users to express themselves and to create a device that’s truly their own.


Photo Insert: The Samsung Galaxy Z Flip3 Bespoke Edition



“Today’s customers are multi-faceted, and we believe their technology should reflect their unique lifestyles,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics.


“Galaxy Z Flip3 Bespoke Edition opens new experiences for customers to reflect who they are, through the technology they use the most.”



The Galaxy Z Flip3 empowers users to express themselves with a compact, iconic design and premium features. Since its launch, Galaxy Z Flip3 users have been drawn to the device’s unique customization abilities including its flexible form factor, a creative array of accessories, and the ability to optimize their mobile experience with One UI.


Responding to this demand, Samsung is expanding with new customizable color combinations and special UX for users to further personalize their device with the Bespoke Edition, providing options not available anywhere else on the market.

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To identify color options, Samsung researched current and future color trends and analyzed sociocultural trends to anticipate changes in customers’ preferences and needs. Samsung also tested thousands of color options and identified hues and that would perfectly complement each other — no matter the combination.


The result is a palette of 49 possible color combinations for Galaxy Z Flip3 Bespoke Edition. Customers can mix and match to create their own unique combination by choosing phone frame options of Black or Silver, and front and back colors of Blue, Yellow, Pink, White or Black.


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And because users’ style and taste continue to evolve, Samsung is also offering Bespoke Upgrade Care exclusively for Galaxy Z Flip3 Bespoke Edition users so they can change their device color whenever they want to. Galaxy Z Flip3 Bespoke Edition owners can register to replace their device panel with new colors at Samsung.com, ensuring their device keeps pace with their evolving style.

Customers can also customize the Galaxy Watch4 series at the Galaxy Watch4 Bespoke Studio, by mixing and matching from a variety of Galaxy Watch4 series colors, sizes, and strap styles.


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Galaxy Watch4 series users will also get even more opportunities for personalization through the latest software update, which features a host of new customizable watch face styles, a more tailored fall detection feature that enables users to adjust sensitivity, and a new “knock, knock” wrist motion that activates favorite or most-used apps and features.



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