Apple Myeongdong, Company's Largest In South Korea, Now Open
Apple Myeongdong opened over the weekend, in the center of Seoul’s vibrant and bustling shopping district.
Photo Insert: Apple Myeongdong, the largest Apple Store in South Korea
Serving as Apple’s largest store in South Korea, this new space invites customers to discover Apple’s latest products, receive best-in-class support from highly knowledgeable Apple Specialists, and participate in educational Today at Apple sessions.
Apple Myeongdong will serve as a stage for established and new Korean artists, who will lead unique Today at Apple sessions celebrating contemporary Korean culture.
“We are thrilled to deepen our relationship with our Korean customers with the opening of this special store in Myeongdong,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.
“Our incredible retail team is ready to welcome the local community, and we invite everyone to find endless inspiration as they explore Apple’s innovative products and services.”
Apple Myeongdong will serve as a stage for established and new Korean artists, who will lead unique Today at Apple sessions celebrating contemporary Korean culture. The store debuted Apple’s first-ever K-pop Today at Apple Remix session featuring K-pop supergroup SEVENTEEN.
The new session, set to launch in other Apple stores across Asia, will spotlight the band’s soon-to-be-released single, “Darl+ing,” arriving ahead of their full-length album that will debut in May. Attendees will discover more about the group’s creative process, and deconstruct the new track using iPad and GarageBand.
Apple has been operating in South Korea for more than 20 years, and the company’s ongoing investments and innovation support hundreds of thousands of jobs across the country.
Since first opening Apple Garosugil in 2018, Apple has welcomed millions of visitors to its stores, and continues to provide opportunities to learn, create, and engage. Apple opened its Apple Developer Academy with POSTECH in March of this year, and applications opened earlier this week for the first-ever Apple Manufacturing R&D Accelerator.