• By The Financial District

Apple’s Shot On iPhone Challenge: A Competition Of Macro iPhone Photos

Apple invites iPhone 13 Pro and iPhone 13 Pro Max users to capture the little things, in a big way, with a macro photography Shot on iPhone Challenge. The challenge starts today and runs through February 16, 2022. Winners will be announced in April.


Photo Insert: The new lens design and autofocus capability on the Ultra Wide camera, along with software integration, bring macro photography to iPhone.



The iPhone 13 Pro lineup features the most advanced camera system ever in an iPhone, and for the first time users can capture sharp, stunning images with a minimum focus distance of 2 centimeters.


To celebrate macro photography, Apple welcomes you to share your favorite macro photos taken on iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter using the hashtags #ShotoniPhone and #iPhonemacrochallenge to participate in the challenge. A panel of expert judges from the industry and Apple will review worldwide submissions and select 10 winning photos.



The winning photos will be celebrated in a gallery on Apple Newsroom, apple.com, Apple Instagram (@apple), and other official Apple accounts. They may also appear in digital campaigns, Apple Store locations, billboards, or in a public photo exhibition.


The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max features new Ultra Wide, Wide, and Telephoto cameras, all powered by the unmatched performance of the Apple-designed A15 Bionic.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

The all-new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper. The new lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software allow users to capture impressive macro images where subjects appear larger than life.


Some of the most impressive examples of macro photography are shots of seemingly everyday objects like a hairbrush, a food item, or a subject in nature like ice, snow, feathers, flowers, insects, or pets. The beauty of macro photography is its ability to turn the ordinary into the extraordinary.


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

Tips for iPhone 13 Pro macro photography:


  • Make sure to get close to your subject — you can get as close as 2 centimeters (about an inch) away

  • Place the primary point of focus near the center of the frame, as that’s where the sharpest focus is when shooting in macro on iPhone.

  • Tap an area in the viewfinder to set a specific focus point.

  • Shoot at .5x to capture an Ultra Wide field of view, or try shooting at 1x for tighter framing — iPhone will automatically switch cameras as you get close while maintaining the 1x framing.



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