Apple Shares Slide as Investors Cool on Siri AI Upgrades

Apple shares fell nearly 2 percent on the opening day of CEO Tim Cook’s final Worldwide Developers Conference (WWDC), as investors reacted cautiously to the company’s artificial intelligence (AI) announcements, Brian Sozzi reported for Yahoo Finance.

Initial reactions from Wall Street suggested that, while visually impressive, Apple’s announcements did not fully meet heightened expectations. (Photo: Apple)

The headline announcement was a rebuilt AI-powered Siri capable of understanding context, handling more complex tasks, and operating more seamlessly across Apple’s ecosystem.

Apple also unveiled iOS 27 and updates across Mac, iPad, Apple Watch, and Vision Pro devices, introducing AI-powered tools for photos, messaging, productivity, and search.

New child safety features and privacy-focused AI capabilities were also highlighted.

The key question for investors is whether these long-awaited AI upgrades will be enough to revive excitement around the iPhone and keep Apple competitive in the intensifying AI race.

Initial reactions from Wall Street suggested that, while visually impressive, Apple’s announcements did not fully meet heightened expectations.

KeyBanc analyst Brandon Nispel was among the critics.

“We found AAPL’s WWDC AI updates to be lacking in the context of what we thought was generally a high bar for advancements of Apple Intelligence,” Nispel said in a research note.