• By The Financial District

BrightDrop Leads AI Fleet Optimization

BrightDrop, a technology company that is decarbonizing last-mile delivery, is acquiring fleet optimization software from Marain Inc., a California-based technology startup.


Photo Insert: BrightDrop has secured more than 25,000 EV production reservations, and its flagship vehicle, the BrightDrop Zevo 600, is currently in production and on roads today with high-volume production beginning later this year.



BrightDrop will integrate Marain's artificial intelligence-powered fleet optimization software into BrightDrop's ecosystem of last-mile solutions to analyze, forecast, and identify multi-modal solutions for fleet customers as they plan their journey to full-fleet electrification.


This move signals BrightDrop's continued growth and momentum in capturing a winning share of the $250 billion last-mile delivery market, just 17 months after launching the business and on the heels of delivering its first commercial electric vehicles to FedEx.



“We’re bringing entirely new ways of doing business to the delivery market by providing a holistic, one-stop-shop portfolio of first- to last-mile solutions that allow fleet customers to do their jobs more efficiently while helping alleviate strain on the workforce, and the environment,” said Rachad Youssef, chief product officer, BrightDrop.


“Part of that includes building a software platform that leverages data and simulation to demonstrate how new technologies can work for them. This integration will take our software capabilities to new heights while continuing to deliver as promised for our customers.”


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As commercial fleets ramp up electrification efforts, there are new challenges in operationalizing a highly complex delivery system, such as interpreting data, predicting trends, and controlling assets within fleets.


A single delivery today can include multiple touch points between vehicles, hubs, drop-off locations, drivers, and fleet managers, all of which must work seamlessly together to get packages to customers on time, every time.


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Downtime is a significant cost, and bringing Marain's software in-house will allow BrightDrop to help fleet customers maximize uptime, improve efficiencies, and keep goods flowing through the delivery ecosystem 24 hours a day, seven days a week.


“The opportunity to electrify the delivery sector is massive, and it will benefit significantly from sophisticated planning and operations software as fleets introduce multi-modal solutions,” said Damien Scott, CEO and co-founder, Marain.


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BrightDrop is extremely well-positioned to lead the transformation of first- to last-mile deliveries with its integrated vehicle, software, and services. BrightDrop's acquisition of Marain's fleet optimization software enables it to model various complex environments and deliver better performance for customers by combining advanced AI and machine learning technologies with data analytics and powerful simulation tooling.


This will allow fleet customers to more effectively optimize their operations as they transition to an all-electric future. This software upgrade will also assist BrightDrop customers in determining what efficiencies are possible and how to capture them, resulting in lower operational costs and higher profitability.


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BrightDrop has secured more than 25,000 EV production reservations, and its flagship vehicle, the BrightDrop Zevo 600, is currently in production and on roads today with high-volume production beginning later this year.



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