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  • Writer's pictureBy The Financial District

Canned Alcoholic Drink With Sliced Lemon To Swamp Japan

Asahi Breweries Ltd. has announced the June 11 release of its new lemon-flavored potable featuring a lemon slice that floats to the surface when the top of the can is opened, Ayane Matsuyama reported for Mainichi Shimbun.


Japan's "lemon sour" drink market has been booming in recent years, and competition is fierce. I Photo: アサヒビール ASAHIBEER Facebook 



"Mirai no lemon sour" (future lemon sour) drinks will be available in limited quantities and sold exclusively in Tokyo and nine other prefectures in the Kanto-Koshinetsu region.


In Japan, the name "sour" is generally used as a collective term for cocktails based on spirits mixed with carbonated water, fruit juice, and other ingredients.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

The company developed the drink to go into the mug-can of its popular "Super Dry" beer brand, which naturally produces fine foam when the top is opened. Japan's "lemon sour" drink market has been booming in recent years, and competition is fierce.


Asahi hopes to attract new customers by using the popular can with a fully opening top.




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