Celebrating Barkdays With Milk-Bone And Basketball Star Kevin Love

Milk-Bone has announced the launch of Milk-Bone Birthday Cake Artificially Flavored Biscuits alongside sweepstakes through its new Milk-Bone Birthday Club to make dog birthdays (or gotcha days!) extra special.

Photo Insert: Kevin Love + Vestry Partner Up for Milk-Bone Birthdays

To help celebrate, Milk-Bone is teaming up with Professional Basketball star Kevin Love – and his pup Vestry – as the official partner.

"My Vizsla, Vestry, is my number one companion, whether she's traveling to games alongside me or taking walks together when I'm home," said Kevin Love.

"I love celebrating her as much as I can, even on her half birthday, which is this April. With Vestry being a big Milk-Bone fan, I'm excited to partner with the brand and help pet parents across the country celebrate their dogs on their special day."

As a new addition to the Birthday lineup, Milk-Bone Birthday Cake Artificially Flavored Biscuits will join the existing Flavor Snacks® Birthday Dog Treats. The new Milk-Bone Birthday Cake Artificially Flavored Biscuits bring maximum joy to dogs of all sizes with wholesome, tasty, and crunchy treats that are great for dog birthday gifts and parties.

The crunchy texture helps freshen breath and reduce tartar build-up — perfect for sloppy doggie kisses. Available in 8 ounces for $3.99 at major retailers, like Target.

The fun doesn't stop there because Milk-Bone Birthdays will be a year-round celebration! In addition to mouthwatering treats, Milk-Bone wants to make every dog's birthday the best day, so pet parents who sign up for the Birthday Club are automatically entered into daily sweepstakes for a chance to win dog birthday swag.

Each day, winners are selected to receive a birthday fun pack with dog-friendly party hats, big birthday banners, and even a Bonata – a pinata for pets! Owners will also receive tips and tricks to make their dog's big day "dog-some" via an e-newsletter.

"We know pet parents like Kevin Love agree our dogs have helped us through so much the past two years and are always looking for extra-special ways to celebrate them, especially on birthdays or gotcha days," Linda Lockwood, Senior Brand Manager, Milk-Bone said.

"Through Milk-Bone Birthdays, we're providing pet parents with all they need to give their dog the perfect birthday with new tasty and crunchy treats and the chance to spoil dogs with birthday swag."

To learn more about Milk-Bone Birthdays and where to buy the new Birthday Biscuit, visit: milkbone.com/birthdays. See Official Rules for complete details on the sweepstakes here: https://www.milkbone.com/dog-birthdays/sweepstakes/rules

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