Century Pacific Enters Choco Malt Drink Market

Century Pacific Food, Inc. (PSE:CNPF), one of the leading food and beverage companies in the Philippines, has expanded its Dairy portfolio, entering the chocolate malt segment with a new brand called ‘Choco Hero’.

Photo Insert: CNPF is one of the major players in the Philippine dairy market, competing in both beverage and culinary spaces.

‘Choco Hero’ is a choco malt milk drink for kids, full of vitamins and minerals that boost strength, mental alertness, and energy. Christopher Po, CNPF’s Executive Chairman said, “We see a lot of opportunities in driving innovation in the dairy space. Milk is a prime source of nutrition, yet the Philippines’ per capita consumption of milk is less than 10% than that of more developed countries.”

CNPF is one of the major players in the Philippine dairy market, competing in both beverage and culinary spaces. Its flagship brand, Birch Tree Fortified, focuses on affordable dairy nutritionals by providing immunity-boosting vitamins and minerals.

The Choco Hero brand, on the other hand, plays in the energy-boosting space as a choco malt milk drink. Pyrus dela Cruz, CNPF’s Vice President and General Manager for Milk, said, “Accessibility is still one of the biggest challenges for this category, especially nowadays. Our consumers have been in this pandemic for two years. It’s imperative for key players to make dairy products more affordable.”

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