Century Pacific Introduces Plant-Based Meat In UAE

Century Pacific Food, Inc. (PSE: CNPF), one of the Philippines’ leading branded food companies, has kickstarted the global rollout of its new plant-based meat alternatives brand, unMEAT, landing in the United Arab Emirates in June 2021.

Photo Insert: The unMEAT repertoire

unMEAT is CNPF’s foray into the fast-growing plant-based food category, in response to the rising consumer demand for healthier, better-for-you, and better-for-the-planet products. The brand was first launched through a partnership with Shakey’s Pizza in 2020.

Since then, it has expanded its institutional footprint and entered retail. ‘unMEAT’ is currently available in the biggest supermarket chains in the Philippines. Gregory Banzon, CNPF’s Executive Vice President and Chief Operating Officer said,

“We are quite thrilled with the global development of unMEAT. The United Arab Emirates is a promising market for us, with its diverse and progressive population and its strong Filipino community. Over the years, our company, together with our partner distributor, has built an extensive distribution footprint here, and we plan to leverage that network to scale up fast.”

unMEAT has gained significant traction in the UAE since its arrival in June. As of writing, the brand has gained a store footprint of over 200 outlets, being listed in the country’s top local supermarket and hypermarket chains, such as West Zone, Union Coop, and Almaya Supermarket. ‘unMEAT’ is also available at online retail platforms, such as Noon Daily.

“We are greatly encouraged by UAE’s reception of unMEAT, both from end consumers and retail partners. We will continue to strengthen the business here, working on further expanding our listing in the country. At this point, we aim to learn as much as we can, keeping our ears on the ground and being agile with our growth plans,” said Banzon.

The entire line of unMEAT is available in the UAE. The range consists of meat-free burger patties, Hungarian sausages, nuggets, and minced meat.

All products are made with 100% plant-based ingredients and are great sources of fiber and protein, and are free of cholesterol, transfat, egg, and dairy. unMEAT is priced competitively, with a suggested retail price being around 30% lower than other international brands.

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