top of page
  • By The Financial District

China's Instagram Copy Xiaohongshu Dismisses 10% Of Employees

Chinese lifestyle app Xiaohongshu has laid off 10% of its workforce, a spokesperson confirmed, joining other big Chinese tech firms which have axed, or plan to ax thousands of jobs.


Photo Insert: Some Chinese social media users claimed they work at Xiaohongshu and were asked to leave the same day they were dismissed.



The industry is reeling from the impacts of Beijing's regulatory crackdowns and a cooling economy Weilun Soon reported for Business Insider


Xiaohongshu, a lifestyle e-commerce platform whose name means "little red book," is popular with China's Gen Z for its blend of influencers and shopping. The app claims to have around 200 million users, mostly in China.



The app has laid off between 9% to 10% of its workforce, a spokesperson confirmed to Insider Friday. The workers were dismissed after a performance review in March, the spokesperson said, describing these as "normal HR optimizations."


While the spokesperson declined to say how many employees were let go, the company said on a Chinese job recruitment portal that it has more than 2,000 employees in Shanghai, Beijing, and Wuhan, suggesting cuts may affect hundreds of workers. Insider understands that employees were laid off across the company.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

Some Chinese social media users claimed they work at Xiaohongshu and were asked to leave the same day they were dismissed. "I was dismissed. I thought Xiaohongshu was on the rise. But like a bolt from the blue, I was asked to leave the same day they dismissed me, I didn't even get my year-end performance bonus. I'll delete Xiaohongshu from my phone," a screenshot of a user's comments on Maimai, China's LinkedIn equivalent, shows.


The firm's spokesperson said: "Affected employees are given a buffer period."



WEEKLY FEATURE : MVP Group Keeps Lights On During Pandemic



Optimize asset flow management and real-time inventory visibility with RFID tracking devices and custom cloud solutions.
Sweetmat disinfection mat

bottom of page