COCA-COLA KEEPS LIVE MUSIC GOING

With concerts and festivals on hold for the foreseeable future, Coca-Cola is doing its part to keep live music alive through a collaboration with #BeApp, a new live-streaming platform.

Beginning this weekend, Coke Studio Sessions will present intimate performances live-streamed from the homes of 100 artists around the world – including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, the cast of Hamilton and Steve Aoki – over 60 consecutive days.

Three performances will stream per day on #BeApp at 7 p.m. ET, which can be downloaded for free on iOS or Android devices, as well as the Coca-Cola YouTube channel. #BeApp also will rebroadcast performances within a 24-hour period for those across the world who could not watch them live.

“Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart during these unprecedented times,” said Ricardo Fort, VP, Global Sports & Entertainment, The Coca-Cola Company. “By providing 60 days of live, interactive music content fans can share and enjoy with others, we hope Coke Studio Sessions will provide small, daily moments of entertainment as we adjust to this new normal.”