Coca-Cola Stock Sinks even as Coke Zero, Water Sales Increase

Coca-Cola stock fell as much as 4% early Tuesday after the company offered what CEO James Quincey called a “prudent” outlook for 2026 as it aims to reverse pressure on international sales, Brooke DiPalma reported for Yahoo Finance.

Coca-Cola’s adjusted earnings are expected to grow in a range of 7%–8% this year after growing 9% in 2025.

“We’ve taken what we think is a realistic, but prudent, approach relative to a number of international markets [where] we need to see improvement through the course of 2026,” Quincey told Yahoo Finance. 

In the fourth quarter, organic revenue grew 5% across the company’s geographies, outpacing the 4.8% growth expected by Wall Street.

For 2026, the company expects organic sales to grow 4%–5%, below the 5% growth expected by analysts, according to Bloomberg data. Coca-Cola’s adjusted earnings are expected to grow in a range of 7%–8% this year after growing 9% in 2025.

Some regions where the company is experiencing pressure include China, India and Mexico, where a soft drink tax was recently implemented. Sales in its Asia-Pacific region were flat in the fourth quarter.