Disney Pitches Premium Cinema Format to Rival Studios as SpaceX Expands Wireless Ambitions

Walt Disney is seeking to expand its premium movie-theater format beyond its own films, approaching rival Hollywood studios about adopting the company's Infinity Vision brand, according to a report by Bloomberg.

Disney is seeking to expand its Infinity Vision premium large-screen cinema certification by encouraging other Hollywood studios to use the format for their films. [Photo: Infinity Vision]

Disney has discussed the initiative with Paramount Pictures, Universal Pictures, Lionsgate Studios and Sony Pictures Entertainment, according to people familiar with the talks.

Infinity Vision brings together qualifying large-screen theater formats operated by existing cinema chains under a common certification.

The initiative is intended to compete with premium large-format brands such as IMAX.

If other studios adopt the format, Disney could extend its reach in the premium theatrical market beyond its own film releases.

The discussions do not, however, establish that rival studios have agreed to participate.

Meanwhile, SpaceX has agreed to acquire Grain Management's nationwide 800 MHz spectrum portfolio, a move that could strengthen its plans to expand Starlink Mobile into a more direct competitor to established U.S. wireless carriers.

The deal, announced on October 8, is subject to approval by the Federal Communications Commission and other closing conditions.

Reuters reported that SpaceX would pay approximately $8 billion for the spectrum portfolio, which could improve coverage, including indoors, and support satellite-to-cellular services.

The agreement raised concerns among investors about competition for AT&T, T-Mobile and Verizon. 

In the health insurance sector, Humana announced improved Medicare Advantage quality ratings for 2027.

The company said 95 percent of its Medicare Advantage members were enrolled in plans rated four stars or higher by the Centers for Medicare and Medicaid Services, while 42 percent were enrolled in 4.5-star plans.

Higher star ratings can make eligible plans qualify for quality bonus payments, potentially supporting insurer revenue.

The financial impact depends on the ratings assigned to individual contracts and the applicable government payment rules.