The Department of Trade and Industry (DTI) has praised the recently enacted Internet Transactions Act (ITA), highlighting its potential to drive activities in the digital economy and provide enhanced protection for consumers engaged in online transactions.
The law mandates the DTI, through its e-commerce bureau, to establish an online database for government and consumer access to information on businesses with digital operations. I Photo: Shopee Philippines
DTI Secretary Alfredo Pascual stated that the new law would significantly improve the country's e-commerce landscape by instilling confidence in online transactions.
He expressed gratitude to President Ferdinand R. Marcos Jr. for championing the ITA as one of the administration's priority bills and acknowledged the support of both Houses of Congress.
Pascual assured the public that the DTI would oversee the proper implementation of the law to boost electronic commerce transactions.
The ITA grants regulatory powers to the DTI, allowing the department to protect consumers against unfair online trade practices. Pascual specifically mentioned the creation of an e-commerce bureau, which will provide the DTI with essential resources for implementing its mandate.
The law mandates the DTI, through its e-commerce bureau, to establish an online database for government and consumer access to information on businesses with digital operations.
It also empowers the DTI to issue subpoenas and compliance orders against violators, order the takedown of websites, and blacklist online businesses. Penalties are outlined for merchants, e-retailers, e-marketplaces, and digital platforms violating the law.
The private sector has also welcomed the ITA, with the Philippine Retail Association and Meta expressing support for the legislation. Philippine Retail Association president Roberto Claudio emphasized the ITA's role in ensuring a level playing field for traditional and online retailing.
Clare Amador, Meta's Head of Public Policy for the Philippines and Thailand, praised the legislation for being responsive to market needs.
Lazada Philippines CEO Carlos Barrera welcomed the enactment of the ITA, highlighting its pivotal role in shaping a secure e-commerce ecosystem in the country and expressing commitment to collaborate with the government for successful implementation.