• By The Financial District

Early Investment In Shoe Company An Ace For Tennis Great Roger Federer As Its Stock Skyrockets

While the legendary Roger Federer may have been sidelined for most of the year and his tennis season over, he's got plenty of reason to smile.

Photo Insert: The Roger and "The Roger" by On Shoes

The reason is not that he has 20 Grand Slam titles to his name and is considered by many as the greatest men's player of all time, but because he appears to have hit an ace with his business investment.


Back in 2019, Federer inked a partnership with high-end running sneaker brand On. Federer also invested an undisclosed sum (at an undisclosed valuation) in the maker of sneakers with "cloud" soles, and has since worked alongside the brand to develop his own footwear line dubbed "The Roger."


Federer's stake is very likely worth multiples more amid an enthusiastic response to On's IPO debut this week, Brian Sozzi reported for Yahoo! Finance.


Shares of On exploded 46% to $35 on its first day of trading on the New York Stock Exchange on Wednesday. On (ONON) priced its IPO at $24, the high end of an expected $20 to $22 range. Shares rose another 2% to $37.49 on Thursday.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

ON now has a $10 billion market cap, a shade above the more established retailer Under Armour at $9.44 billion. Nike remains the king of the space, however — its market cap stands at $250 billion.


"It's great," On co-CEO Marc Maurer said on Yahoo Finance Live about business trends right now. That indeed appears to be the case.


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

For the six months ended June 30, sales for the Swiss-based On rose 85% to 315 million francs ($56.49 million). Adjusted EBITDA [earnings before interest, taxes, depreciation, and amortization] rose to $47.3 million francs ($8.48 million) from 15.9 million francs ($2.85 million) a year ago.


On is looking to capitalize on the interest in green-friendly apparel and footwear, debuting a $29.99 a month subscription program that recycles a person's sneakers and ships them a new pair. The company also believes the return to office after the pandemic will be a key sales opportunity.


Entrepreneurship: Business woman smiling, working and reading from mobile phone In front of laptop in the financial district.

"After the pandemic, we will see people coming back to the office and they are not going to put on their leather shoes. They are going to go in sneakers. They are going to wear their sports clothes," On co-founder and co-executive chairman Caspar Coppetti told Yahoo Finance Live.



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