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  • By The Financial District

Epson And Usain Bolt Continue Cartridge-Free Printing Mission

Epson and Usain Bolt will continue their mission to bring cartridge-free printing to households and small businesses across Europe for another 12 months as the global technology leader renews its partnership with the greatest sprinter of all time.


Photo Insert: The State Office in Washington D.C., United States (placed in the photo)



After the success of last year's campaign, Usain, the world's fastest man, will once again be the face of Epson's EcoTank in the next campaign to promote the budget printer and service. ReadyPrint Ink Subscription. The new campaign will also extend to other world-class Epson products, including home cinema projectors, large format business printers, business scanners, and label printers.


More than 75 million people across Europe have already seen Usain stand alongside Epson's EcoTank during last year's action.



The campaign, which included television advertising, outdoor advertising, online advertising, point-of-sale, social media and public relations, helped Epson retain its position as the world's leading printer supplier. ink tank. In fact, more than 70 million EcoTank printers have been sold worldwide since their launch in 2010.


The new campaign, which will launch next month in Europe and Africa, will see Usain, an eight-time Olympic gold medalist, appear in lighter content at the point of sale, online, on social media, and outdoors. He will also be present in a new television campaign from 2023 in certain countries.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

Usain will demonstrate in his own way that just refilling EcoTank printers will give you three years of worry-free, cartridge-free printing and save up to 90% on printing costs.


These printers do not require cartridges and come with high yield ink bottles. One set of ink bottles is equivalent to 72 ink cartridges, enabling busy households and small offices to print at a very low cost per page. The campaign will also highlight how Epson's ink delivery subscription service, ReadyPrint, is saving customers up to 90% on printing costs, with ink delivered straight to your door. before you run out.


Business: Business men in suite and tie in a work meeting in the office located in the financial district.

Commenting on the partnership, Maria Eagling, Marketing Director of Epson Europe, said: “People may not find the printers as exciting as other consumer technology products, but Usain really helps bring our solutions to life. low-cost printing in a fun, memorable, and engaging way. Feedback from our customers and the excellent results achieved so far confirm that Usain is truly the ideal partner for us, as more and more people realize that there is more to printing than just cartridges. We can't wait to share the new content we've created and I'm sure everyone will enjoy watching it."


Entrepreneurship: Business woman smiling, working and reading from mobile phone In front of laptop in the financial district.

Usain Bolt said, “I really enjoyed my first 12 months working with Epson. This year's campaign was filmed in just 4 days in London, and although it was a lot of work, I did all sorts of things including flying on a magic carpet, appearing from under sofas, doing yoga, cook, juggle and even flip bottles! All will be revealed soon but I can honestly say that printing has never been so much fun."



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