EXEED Embraces "User Co-Creation"

EXEED has identified the needs of various global consumer groups by seeking exploration and innovation since its inception. It recognizes that for the brand to engage in “User Co-creation,” it must first comprehend the true demands of all its consumers.

Photo Insert: EXEED has adopted an "open policy," enabling consumers to experiment with the product and provide comments. Users are invited to access design and R&D departments such as factories and modeling centers at the R&D level to participate in the entire car-building process.

What exactly is "User Co-creation"? Simply said, it is to grow alongside users, enhance the brand's connotation and denotation, and improve the product together, so that consumers may feel and enjoy the value provided by the process of joining, integrating, and investing.

Prior to its development, EXEED conducted a number of surveys aimed at premium consumers worldwide, and the results revealed that the majority of them were interested in outdoor sports and adventure, putting a larger demand on the vehicle's versatility.

While on the product level, EXEED has adopted an "open policy," enabling consumers to experiment with the product and provide comments. Users are invited to access design and R&D departments such as factories and modeling centers at the R&D level to participate in the entire car-building process.

Based on this worldwide consolidation of research, EXEED is able to rapidly adapt to the diverse needs of global users, resulting in a premium intelligent brand built by global users.

For instance, research reveals that the Middle East is constantly hot, with extreme temperatures topping 70 degrees Celsius. In response, EXEED has added rear air conditioning outlets and a stepless fan to cool the engine.

Furthermore, it was revealed that in order to match the qualities of local oil products in this region, EXEED would need to change the engine ECU parameters to assure optimum power supply. While further discovering that local users' clothing choices, would require the injection of a robe anti-clip feature as well as a door prompt in the event of an unfortunate accident.

Additionally, according to company research, many South American countries are located on a plateau at an altitude of 4000-5000 meters, with varying inclines that place larger demands on the power system. To improve torque, EXEED created a high-speed-ratio gearbox.

Furthermore, shipping time from China to South America frequently exceeds two months. EXEED has implemented a thorough anti-corrosion plan that involves the application of film and sealing wax to the automotive body, as well as the employment of a considerable number of galvanized steel plates, to ensure the vehicle's safe transport and use.

Through its extensive data collection efforts, EXEED is successfully gaining a thorough understanding of the diverse needs of various markets, conducting targeted vehicle research and development and adaptive adjustment, forming regional and market characteristics, and providing exclusive features and functions for all the localized markets it now serves globally.

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