Facebook Rebrands As Meta

Social media giant Facebook is rebranding as Meta, CEO Mark Zuckerberg has announced, according to a Euronews report.

Photo Insert: Facebook CEO Mark Zuckerberg poses for a photo with the logo of the new company, Meta, behind him.

It's part of an effort to encompass its virtual-reality vision for the future - something Zuckerberg calls the “metaverse.”

Skeptics point out that it also appears to be an attempt to change the subject from the Facebook Papers, a leaked document trove that has revealed the ways Facebook ignored internal reports and warnings of the harms that its social network created or magnified across the world.

Zuckerberg says he expects the metaverse to reach a billion people within the next decade. The metaverse, he says, will be a place people will be able to interact, work and create products and content in what he hopes will be a new ecosystem that creates “millions” of jobs for creators.

In explaining the rebrand, Zuckerberg said the name “Facebook” just doesn't encompass “everything we do” anymore. In addition to its primary social network, the company also includes Instagram, Messenger, its Quest VR headset, its Horizon VR platform, and more.

"To reflect who we are and the future we hope to build, I’m proud to share that our company is now Meta," he said.

"Our mission remains the same — it’s still about bringing people together. Our apps and their brands aren’t changing either. We’re still the company that designs technology around people.

"But all of our products, including our apps, now share a new vision: to help bring the metaverse to life. And now we have a name that reflects the breadth of what we do."

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