Ferrari Unveils $640,000 Luce, Its First Fully Electric Supercar

Luxury sports car maker Ferrari has unveiled its first fully electric car — the $640,000 (£474,320) Luce, reported Osmond Chia for BBC News.

Ferrari introduces its first fully electric vehicle, the Luce, developed over five years in collaboration with LoveFrom. (Photo: Ferrari)

The new model departs from traditional Ferrari designs as the company’s first five-seater vehicle, created in collaboration with LoveFrom, the design agency founded by former Apple chief designer Sir Jony Ive.

Reactions on social media ranged from criticism, with some calling it “straight to the junkyard trash,” to praise describing it as an “absolute masterclass in design.”

Supercar rivals such as Lamborghini and Porsche have slowed their EV ambitions due to weaker demand and increased competition from Chinese manufacturers.

Ferrari CEO Benedetto Vigna said in Rome that the Luce — Italian for “light” — took five years to develop. Ferrari had previously focused on hybrid models combining gasoline and electric power before committing to a full EV.