First Bespoke French Door, Expanding Refrigerator Lineup Announced By Samsung

Samsung Electronics has announced its first-ever Bespoke French Door refrigerator, to be unveiled at CES 2022, bringing Bespoke to nearly every major refrigerator type sold in the United States

Photo Insert: Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to the U.S. consumers’ most preferred refrigerator type.

Available in a choice of 3-door, 4-door and Family Hub™ models, the new Bespoke French Door refrigerator expands Samsung’s Bespoke lineup.

At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet™ cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.

The new line represents the very best of Samsung, pairing customizable designs with unique technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centerpiece, consumers will be able to customize their décor to complement their personal style, with kitchen packages that include dishwashers, ranges, and over-the-range microwaves in white, navy, or green.

Beyond the kitchen, the Bespoke Jet™ vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.

“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics.

“This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics — using Samsung’s meaningful innovations and technology.”

WEEKLY FEATURE : MVP Group Keeps Lights On During Pandemic