Global Beer Consumption Rises, But Japan Not Keeping Pace

Global beer consumption increased for the second consecutive year to 192.1 million kiloliters in 2022, up 2.9% from the previous year and 1% more than the figure for 2019, surpassing pre-coronavirus pandemic volumes for the first time, as reported by Yuhi Sugiyama for Mainichi Shimbun, based on an announcement by Kirin Holdings Co.

Consumption in Japan, the US, Britain, and Germany did not return to pre-COVID-19 levels recorded in 2019.

Japan saw a 2.5% increase in beer consumption, reaching 4,294,000 kiloliters. However, the country fell in the annual world consumption rankings for the second consecutive year, dropping from eighth to 10th place.

This decline is attributed to more people working from home and a decrease in drinking parties during the pandemic.

China retained its top position for the 20th consecutive year, accounting for 21.9% of global beer consumption, followed by the US and Brazil.

Consumption in Japan, the US, Britain, and Germany did not return to pre-COVID-19 levels recorded in 2019. A Kirin representative noted a shift in developed countries from "quantity" to "quality," with increasing health consciousness and the growing popularity of craft beer.

Ukraine experienced a 25.7% decline in beer consumption, dropping from 18th to 27th place, while fifth-ranked Russia's consumption decreased by 4.9% from 2021, likely influenced by Moscow's invasion of Ukraine in February 2022 and the ongoing war.

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