Groups Ask Twitter Advertisers To Tell Musk To Abide By Standards

A coalition of 26 organizations has asked Twitter’s top advertisers to demand that Elon Musk set three non-negotiable standards for the social media platform, Maria Merano reported for Teslarati, which monitors the behavior of Musk and his companies, on May 4, 2022.

Photo Insert: The coalition believes that Twitter would amplify hate, extremism, health misinformation, and conspiracy theorists under the Tesla CEO.

First of these non-negotiable standards is that Musk must continue to ban accounts of public figures and politicians who violated Twitter’s rules in the past. In accordance with this policy, the coalition asks that Elon Musk continues to enforce Twitter’s civic integrity policy and hateful conduct policy.

Second is that Musk must ensure algorithmic accountability, preserve people’s privacy, and commit to depolarizing the algorithm. The organization wants Twitter to continue working on developing its in-house research team named Machine Learning Ethics, Transparency and Accountability.

The team looks for potential biases in Twitter’s algorithms. Third is that Musk must continue Twitter’s commitment to transparency and researcher access.

The coalition — led by Media Matters for America, Accountable Tech, and Ultraviolet — believes that Elon Musk’s Twitter takeover would “further toxify our information ecosystem.”

The group also argued that Musk’s changes to Twitter could be a direct threat to public safety, specifically to those who are vulnerable and marginalized.

The 26 organizations in the coalition, including the Black Lives Matter Global Network Foundation and Women’s March, warned Twitter top advertisers about certain “risks” to their brands under Musk’s management.

The coalition believes that Twitter would amplify hate, extremism, health misinformation, and conspiracy theorists under the Tesla CEO. However, Musk believes Twitter should be a platform where anyone can express themselves freely.

Musk clearly defined free speech as that which matches the law. He recently stated that Twitter has “much potential (sic) to be the most trusted and broadly inclusive forum in the world.”

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