HappyOrNot Launches AI-Powered Demographics

HappyOrNot, the world's top provider of customer feedback solutions, has recently launched HappyOrNot Demographics, a novel solution that combines AI-powered facial analysis technology with real-time feedback data to uncover valuable customer demographic information.

Photo Insert: The HappyOrNot Smiley Touch terminal has been upgraded to support facial analysis technology.

With this additional layer of context to customer feedback, businesses can delve deeper into the insights and link the WHO with the WHAT, WHEN, WHERE, and WHY to make highly strategic marketing and operational changes.

HappyOrNot Demographics helps companies understand whether their assortment and service truly resonate with their target audience by connecting customer feedback to demographic data from your target audience.

A retailer, for example, can slice and dice customer feedback and examine the findings from their target customer segment to determine when, where, and why they are satisfied or dissatisfied, or why they purchase or not.

"This has been a challenging, yet very rewarding, project dealing with new AI-based technology as the enabler of this feature. I'm excited that we can now bring this unique innovation to market and help our customers with much deeper insights about their customers and visitors and what might be driving loyalty," said Manu Karppelin, head of Product Management at HappyOrNot.

The HappyOrNot Smiley Touch terminal, a popular touchscreen terminal used by companies in a variety of industries, has been upgraded to support facial analysis technology.

When someone provides feedback on a Smiley Touch, the built-in camera detects the individual's presence and the AI-powered facial analysis software estimates the age group and gender.

It is important to observe that no actual persons are ever identified.

The image data is captured as a 128-dimensional vector, from which the AI determines the demographic information. This means that no photos are saved or seen by human eyes, and an identifiable image cannot be recovered or restored from the vector.

The feedback data can be viewed in reports that can be filtered to display feedback from specific target audiences that businesses want to analyze. Businesses can change the perspective by selecting and deselecting groups.

In today's world, the need for privacy cannot be overstated, and thus the ability to collect demographic data without identifying the person is essential. The device is protected against theft and cyber threats, and all data traffic between the Smiley Touch and the Analytics is encrypted in accordance with stringent requirements.

HappyOrNot Demographics is a game changer for businesses seeking to increase customer loyalty and drive long-term success. Visit happy-or-not.com/demographics for more information on adding demographic statistics to your customer feedback.

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