Hyundai Freezes Ads On X For Its Antisemitism

Hyundai has announced that it paused advertising on X, formerly known as Twitter, a day after an ad from the automaker reportedly appeared adjacent to an antisemitic and pro-Hitler post on the social media site, as reported by Ramishah Maruf for CNN.

Hyundai is the latest prominent company to pause advertising on X, after its owner Elon Musk publicly embraced an antisemitic theory favored by white supremacists in 2023. I Photo: Hyundai USA

Last week, user Nancy Levine Stearns posted screenshots of a paid Hyundai ad above an antisemitic post from a verified “premium” account.

The account posts tweets that deny the Holocaust and perpetuate antisemitic rhetoric. In response to a CNN inquiry that included Stearns’ post, a spokesperson for Hyundai replied: “We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed.”

Hyundai is the latest prominent company to pause advertising on X, after its owner Elon Musk publicly embraced an antisemitic theory favored by white supremacists in 2023. NBC News first reported the pause.

X has suspended the antisemitic account that was adjacent to the ad, the head of business operations at X, Joe Benarroch, said in an email to CNN. The account’s bio also had antisemitic tropes, Benarroch said, as reported by Clare Duffy for CNN.