Infinix ZERO ULTRA Smartphone Launched

Global smartphone company, Infinix, today announced the launch of the brand's all-new ZERO ULTRA smartphone – its most powerful flagship to date with 180W Thunder Charge technology – as well as a space-themed limited-edition XBOY EXPLORER NFT collection.

Photo Insert: INFINIX ZERO ULTRA

The launch of the innovative NFTs celebrates humanity's desire to explore new frontiers, both the wider universe and the metaverse.

Infinix's NFT collection will be available via a lottery prize draw, in which users can participate by purchasing a device or via social media.

"With the launch of ZERO ULTRA, we're pushing boundaries. This flagship smartphone delivers industry-leading specs that empower young people to Explore Beyond. Our goal is to integrate that spirit of exploration into mobile phone development, and launch super-fast charging technology that offers users the best possible experience. At the same time, we're undertaking innovative NFT marketing strategies, to deliver an exciting digital experience to users. The XBOY EXPLORER NFTs tie all these exciting developments together," said Skye Chen, Head of Global Public Relation at Infinix Mobility.

"The Web3 shift is increasingly of interest to younger generations, in a digital world that explores the combination of technology and art. NFTs are a trendy tool that brands can leverage to expand brand awareness and user engagement. As such, the NFT collection is expected to help Infinix create a unique digital experience for users, as the brand explores innovative new communications strategies to lead a new trend in the mobile technology industry," said Eric, founder of Cluster3 NFT Labs, who is in charge of designing the space-themed NFT collection.

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