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KANYE WEST’S NEW YEEZY 450 SHOES SOLD OUT IN 60 SECONDS
- By The Financial District
- Mar 11, 2021
- 2 min read
Kanye West may have failed in his bid to become US President in the Nov. 3, 2020 elections, but he has beaten expectations by selling out his new Yeezy shoes on Saturday, March 6, 2021, in 60 seconds.
In a story for TMZ, Charlene Rhineheart said the hip-hop artist and soon-to-be ex-husband of Kim Kardashian said the Yeezy 450 in Cloud Whites shoes were available for $200 at YeezySupply.com and Adidas app.
Sources say that the shoes had a retail value of $200. The early birds who snapped up the shoes are now selling the shoes at double that price.
“Kanye is still the master of the shoe game. It’s the reason he was declared a billionaire by Forbes in 2020. Most of Kanye’s billion-dollar fortune comes from the success of the Yeezy brand,” Rhineheart reported.
“It all started in 2009. The first Nike Air Yeezy was launched. Although the design process was extensive, the shoes were a huge hit and attracted many buyers. Then, Kanye partnered with Louis Vuitton to release a premium collection of shoes. The collection was successful, selling for at least $1,000 for each pair. In 2012, Nike released the Air Yeezy which featured more of an animalistic design theme and references to Egyptian culture,” she added.
In 2013, Kanye signed a $10 million deal with Adidas that gave him more freedom and flexibility, providing him with more creative control and profits. Bloomberg said the Adidas partnership grants Kanye creative control over design and the company manages production. The agreement ends this 2021.
“Despite the success of the Yeezy brand, Kanye has had to tackle debt on his journey. The fashion entrepreneur has not shied away from talking about the upfront costs required to pursue his dreams. In 2015, Kanye shared with BET that his goals in the fashion industry put him in $16 million worth of debt,” Rhineheart said.
“I was trying to play a sport that’s a billionaire sport. It’s not a millionaire sport and I’m proud of the debt,” Kanye told BET. “I don’t care about somebody’s Ghost (Phantom) or somebody’s house. I care about my vision.”
Now, Kanye can enjoy more of the fruits of his vision. Forbes has recognized Kanye as hip-hop’s second billionaire.
