Kellogg Splits Into Kellanova And WK Kellogg Co.

Kellogg is out with the new names of what will be two separate, publicly-traded companies once it completes the spin-off of its North America cereal business.

Photo Insert: Brands like Pringles, Cheez-It and Pop-Tarts, will be known as Kellanova.

Its global snacking business, which includes brands like Pringles, Cheez-It and Pop-Tarts, will be known as Kellanova, Brooke DiPalma reported for Yahoo Finance.

This unit will trade on the New York Stock Exchange under the current ticker symbol "K." Kellanova will also include international cereals and noodles, plant-based foods like the MorningStar Farms brand, and its North American frozen breakfast business.

Brands like Frosted Flakes, Corn Flakes, and Froot Loops will be under the name WK Kellogg Co, a nod to founder W.K. Kellogg. The unit's ticker and exchange information is set to be announced in the coming months, per a company release.

The "Kellogg's" branding will remain on all product packages of both companies globally, despite these new names.

In order to reach a decision on the new names, Kellogg says it turned to its global workforce of approximately 31,000. Nearly 1,000 employees submitted more than 4,000 name suggestions.

The name "Kellanova" was inspired by those submissions. Breaking down the meaning behind it, "Kell" comes from the original Kellogg Company's name, while the Latin word "nova" means "new."

The company said this name signals "ambition to continuously evolve as an innovative, next-generation, global snacking powerhouse."

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