Keys Soulcare Releases 'Make You' To Unlock Inner Beauty

Keys Soulcare is changing the conversation in beauty by unlocking what’s inside of you with the launch of its new fresh collection of color-skincare hybrids: Make You.

Photo Insert: “The only beauty standard is the one you create.” ~ Alicia Keys

Created by artist, producer, entrepreneur, and New York Times best-selling author Alicia Keys and board-certified dermatologist Dr. Renée Snyder and inspired by Alicia’s journey, the new Keys Soulcare offerings include Comforting Tinted Lip Balms, Sheer Flush CheekTint, Soft Stay Brow Gel and a Natural Flush Complexion Brush.

Each offering nourishes the skin with light washes of buildable color, dermatologist-developed, clean, and cruelty-free, as per a Business Wire report.

“Make You is about unlocking who you already are and inspiring you to be more possible and more powerful in your own skin,” said Kory Marchisotto, President, Keys Soulcare. “Alicia’s journey has led us to this moment, which is all about being free to be yourself, fresh-faced or full wattage, you decide what makes you.”

“On my own self-discovery journey, I used to think that I had to be what other people expected me to be. But I’ve learned that I am free to be myself. And so are you,” Alicia explains. “All you’ve got to be is like you, don’t let anyone tell you how to be or what to be. You get to decide your own beauty standards. You get to Make You!”

Keys Soulcare’s new offerings nourish and nurture your skin with time-honored minerals and botanicals combined with modern ingredients to deliver color infused with skincare benefits, making it effortless to achieve whatever look you are feeling. Each Keys Soulcare offering features a unique affirmation to empower and ground you as you begin your beauty ritual.

One of Alicia’s favorite affirmations is, “I give myself permission to glow,” from the recent launch of Keys Soulcare Let Me Glow Illuminating Serum. “This idea of giving yourself permission and reminding you to be proud of your glow is so powerful.”

“Our path into color care started with the Let Me Glow Illuminating Serum,” Kory noted

This vegan, hydrating, illuminating complexion and makeup priming serum helps brighten, plump, and smooth the look of your skin with antioxidant-rich rose water and niacinamide. With this beautiful bridge into color, we invite you to celebrate what makes you, you with our new Keys Soulcare offerings.

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