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Kia Corporation Builds On Strategic Commitment To Become Leader In Sustainable Mobility
- By The Financial District
- Mar 4, 2022
- 2 min read
Kia Corporation has built on its strategic commitment to become a leader in sustainable mobility with the roadmap to 2030 at the company’s 2022 CEO Investor Day virtual event.
Photo Insert: Ho Sung Song, President and CEO of Kia Corporation at Investor Day
The roadmap builds on Kia’s successful 'Plan S' strategy first announced in 2020 and reveals further details on how the company will achieve its vision to become a Sustainable Mobility Solutions Provider.
This corporate vision is supported by three key pillars – ‘people’, ‘planet’ and ‘profit’. Under these pillars, Kia will strive to enhance customer value and nurture talents, reduce carbon emissions in consideration for the environment, and generate profits while working as a responsible corporate citizen.
Kia also announced its four key business targets for 2030. These core business aims include: accelerating electrification and achieving annual sales of 1.2 million battery electric vehicle (BEV) units by 2030; reaching 4 million annual vehicle sales by 2030, including over 2 million eco-friendly models; expanding the application of connected car features and autonomous driving technologies to all new vehicles; and become the number one brand in the global purpose-built vehicle (PBV) market by 2030.
During the CEO Investor Day event, Ho Sung Song, President and CEO of Kia Corporation, said: “Kia has been undergoing a full-scale transformation which has included changes in corporate vision, logo, product and design, and strategy. To achieve the company's vision of becoming a Sustainable Mobility Solutions Provider, we will focus on accelerating the transition to future business models. We will become even more customer-centric in our approach and pursue a dynamic transformation while maintaining sound business operations.”
During the two years since first revealing its Plan S strategy, Kia has developed into a leading global electric vehicle (EV) brand while recording its highest ever gross revenue and operating profit in 2021. Kia aims to continue this positive momentum to create further value in both qualitative and quantitative aspects from 2022 onwards.
