KKV Opens Its Second Global Flagship Store in Ho Chi Minh City

KK Group today announced the grand opening of the KKV Vietnam Global Flagship Store in downtown Ho Chi Minh City, marking KKV’s second global flagship location.

KK Group has built a large-scale lifestyle retail network, operating more than 1,000 stores in over 200 cities across China and over 150 stores in Southeast Asia.

Situated at 28 Le Loi in District 1—near key landmarks including Saigon Centre—the new store is designed as a must-visit lifestyle destination, offering immersive product discovery, photo spots, and an upgraded one-stop shopping experience for local consumers ahead of the Tet Holiday.

A signature feature is Colorful KKV Moto Park, a photogenic, motorcycle-themed zone that transforms an ordinary parking area into a vibrant first stop before entering the store, positioning the flagship as a landmark destination in the city center.

Vietnam is a key market in KK Group’s Southeast Asia strategy.

The Group currently operates 20 stores across its three core brands—KKV, THE COLORIST, and X11—with a growing footprint across major cities including Ho Chi Minh City, Hanoi, and surrounding areas.

The stores appeal to young, urban consumers who value fresh, varied, and immersive retail experiences.

Founded in China, KK Group has built a large-scale lifestyle retail network, operating more than 1,000 stores in over 200 cities across China and over 150 stores in Southeast Asia.

As the core brand, KKV follows the “100 lifestyles” concept, offering approximately 20,000 SKUs across eight categories, with key highlights in trendy toys, beauty, food, and daily necessities.

Looking ahead, KK Group aims to expand its three core brands to over 300 stores across Southeast Asia in 2026, reaching a total global store count of more than 500 by year-end. In Vietnam, the Group plans to grow to around 50 stores in 2026.

To welcome the Tet Holiday, KKV Vietnam will roll out nearly 5,000 new products in phases, providing customers with a wider selection of seasonal and gifting options.

“We will continue to open global flagship stores in more countries, bringing local consumers a richer and more inspiring shopping experience,” said Rojen Wu, COO of KK Group's International Business.

Consumers are invited to visit the KKV Vietnam Global Flagship Store at 28 Le Loi, Ho Chi Minh City, and explore new offerings for the Tet Holiday.