LEGO GROUP AND ADIDAS ANNOUNCE LATEST COLLAB

Adidas cements itself as one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel with its latest collaboration with Lego -- bringing the globally renowned Danish brand’s signature aesthetics to one of its most iconic silhouettes.

This latest collection marks the next stage in a partnership inspired by limitless creativity. Having first come together during the landmark A-ZX series, this season Adidas Originals and the LEGO Group have announced the release of the ZX 8000 ‘Bricks’ collection.

The bold footwear collection plays host to six sneakers, each made up in one of the primary LEGO colors: Red, Green, Yellow, Blue, Black, and Grey.

Boasting a classic construction based on the original ZX 8000 material composition, each pair in the collaborative ‘Bricks’ offering features a mesh upper matched with synthetic suede overlays, a ghillie lacing system, and a TPU heel counter which playfully emulates the texture of LEGO bricks.

Accompanying the launch of the collection is a playful campaign that follows the journey of the ZX 8000 silhouette as it is constructed piece by piece by LEGO minifigure engineers.

The Adidas Originals and the LEGO Group ZX 8000 ‘Bricks’ collection arrives on May 7th and is available in adult and junior sizing through adidas.com/LEGO and select retailers.

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