Listed Pizza Firm Bares Delivery App

Shakey’s Pizza Asia Ventures, Inc. (PSE:PIZZA), one of the Philippines’ leading full-service restaurant chains, makes one of its boldest and most audacious moves yet by rolling out the first and only 31-minute delivery guarantee anywhere in Metro Manila.

Photo Insert: The Shakey's delivery app, like its Park & Order innovation, is yet another investment ensuring adaptation to the "new normal."

Vicente Gregorio, PIZZA’s President and CEO, said, “The desire to provide superior service is the driving force behind this program. It is a guarantee that delivery orders will arrive in 31 minutes anywhere in Metro Manila, and if it’s late, it’s free. This has always been a goal at Shakey’s, but it requires a well-built infrastructure to work effectively.”

Over the years, PIZZA has been steadily investing in-store network expansion and digitalization to improve customer service for both its dine-in and off-premise channels.

PIZZA’s store network had been increasing double-digit year-on-year up until the pandemic hit. One of the Company’s strategic pivots to efficiently expand its footprint and strengthen its off-premise business during this time is through small store formats.

Building ghost kitchens and “DelCos”, stores focused on delivery and carryout, is cost-efficient and allows PIZZA to speedily reach more customers.

The Company has also been making strategic investments in its digital infrastructure – from order acceptance all the way until after-sales guest feedback resolution. Key recent developments include the new and improved Shakey’s Super App.

The new app was designed to be more customer-friendly with a Rider Dispatch system that allows guests to track their purchase down to the second, from ordering to delivery. It also has an upgraded store mapping backend support to ensure that deliveries arrive on time as promised.

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