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Luka Dončić-Inspired Luka 1 Brings New Wave Of Innovation To Jordan Brand

  • Writer: By The Financial District
    By The Financial District
  • Apr 25, 2022
  • 1 min read

The Luka 1 is designed for the deceptive, off-speed play of Luka Dončić, featuring a new IsoPlate system with full-length Formula 23 performance foam in the midsole.


Photo Insert: The Luka 1 is the star guard's debut shoe.



The shoe follows a long line of innovative Jordan Brand performance systems, like the Flight Plate in the Air Jordan XXVIII and the Eclipse Plate debuted in the Air Jordan XXXIV.


How the tech works: The IsoPlate foot frame wraps up the lateral forefoot to keep players contained over the footbed, helping secure the foot when going from front to back.



The Formula 23 foam provides a lightweight, responsive ride and helps propel the player during side-to-side movement — think a step-back, a Euro step, a crossover, or even a defensive slide.


Breathable Flightwire cables on the lateral side of the upper also help contain the foot.


All the news: Business man in suit and tie smiling and reading a newspaper near the financial district.

The guard’s debut signature shoe, The Luka 1 is designed for the multidirectional play of Luka Dončić, combining a new IsoPlate foot frame and a new performance foam called Formula 23.


An injected foam, the new Formula 23 is one of the most sustainable performance foams made by a NIKE, Inc. brand, likewise continuing a long legacy of Jordan Brand performance innovations with The IsoPlate system.





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