Mandy Moore And Lumenis Raise Awareness On Dry Eye Disease, OptiLight Treatment

Lumenis announced that it has partnered with singer, songwriter, and actress Mandy Moore as a brand ambassador for OptiLight, a brilliant dry eye solution. Ms. Moore suffered from dry eye disease and OptiLight treatment significantly improved her condition.

Photo Insert: The new brand ambassador for Optilight by Lumenis, Mandy Moore

Now she will partner with Lumenis to share her story and empower others. She will be the star of OptiLight's new campaign, which will show the millions of people who suffer from dry eyes that they don't have to “just live with it”.

Before her diagnosis, Ms. Moore was unaware that her dry, itchy, hot eyes were actually symptoms of a condition called dry eye disease. Dry eye disease is extremely common, affecting approximately 49 million Americans, but only half are diagnosed 1,2. To help dry eye sufferers like Ms. Moore, Lumenis, the world's largest energy-based medical device company for eye care and aesthetic applications, recently launched OptiLight.

This revolutionary patented treatment is the first and only light-based therapy for dry eye disease. As part of a treatment regimen, OptiLight helps improve dry eye disease with a series of quick and gentle treatments that can be performed in an office setting.

“I am excited to partner with Lumenis and share how OptiLight has made a huge impact on my life. For years, I suffered from dry eye disease, but I didn't know I had it. My eyes felt gritty and tired, and they looked red. I couldn't wear my contact lenses for a long time. The eye drops didn't help too much. I was constantly frustrated on set and at home with my family,” said Ms. Moore.

“When I found out that I had a medical condition called dry eye disease, I realized that I didn't have to put up with living like this, but that I could access safe and effective treatment with OptiLight. Now, I can focus more time on what's important to me, instead of fighting the constant discomfort and discomfort of dry eye disease, and I want to inspire others to say, 'I just won't live with this.'”

The “Not Gonna Live With It Generation” campaign features Ms. Moore in her debut today with a blurb, as well as a digital and print media campaign to encourage people to learn more about dry eye disease and find an effective therapy in OptiLight.

“Lumenis is delighted to partner with Mandy Moore for this important campaign, which will raise awareness of dry eye disease and introduce the revolutionary OptiLight treatment,” said Lumenis CEO Tzipi Ozer-Armon.

“OptiLight with patented Optimal Pulse Technology (OPT) is the only light therapy to treat dry eye disease. For millions of people who share Mandy's experience with this condition, OptiLight is the perfect solution. Our ability to improve the quality of life for those with dry eye disease is why we do what we do; therefore, it is wonderful to note your enthusiasm for OptiLight and the results of your treatment. We hope it inspires others to get better care for dry eye disease."

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