Maserati Looks Beyond U.S. Market As Sales And Revenue Fall

Maserati's financial performance deteriorated in 2025 as vehicle deliveries fell to 7,900 from 11,300 a year earlier, according to Stellantis' financial results.

Maserati is seeking to strengthen its business as falling vehicle deliveries and revenue weigh on the luxury brand. [Photo: Maserati Facebook]

Net revenue declined from €1.04 billion in 2024 to €726 million in 2025, while Maserati reported an adjusted operating loss of €198 million, equivalent to a negative 27.3% adjusted operating margin.

The brand's 2025 performance reflected lower vehicle volumes, a reduced product portfolio, pricing pressures and weaker demand in key luxury markets.

Stellantis has also cited the effects of U.S. tariffs and reduced luxury demand in China among factors affecting Maserati.

Maserati's second-half performance improved compared with the same period of 2024, with the adjusted operating loss narrowing to €59 million from €178 million a year earlier.

The brand is pursuing partnerships and other measures to strengthen its business as it seeks to rebuild sales and profitability.

The original claim that Maserati "may as well concentrate on all markets other than the US" is an opinion rather than a documented company strategy and should be removed.

There is also no basis in the supplied material for stating that U.S. regulations require Maserati to "scrap" technology from banned Chinese companies.