Megaworld Rolls Out “AI-Powered Homes”

As artificial intelligence (AI) continues to reshape everyday living, Megaworld is rolling out “AI-powered homes” in the Philippines this year, leveraging the technology to deliver a new breed of pioneering residential developments that are more intuitive, responsive, and aligned with modern lifestyles.

The rollout will begin in select Megaworld properties, starting with Park McKinley West in Taguig City. (Photo: Megaworld International)

The rollout will begin in select Megaworld properties, starting with Park McKinley West in Taguig City, through a partnership with global technology leader Samsung. Under the collaboration, Samsung will integrate a comprehensive AI-powered ecosystem into these next-generation homes.

The initiative marks a significant milestone for the Philippine real estate industry, combining Megaworld’s expertise in real estate innovation with Samsung’s global leadership in AI-powered living.

Megaworld’s AI-powered homes go beyond basic automation by leveraging the Samsung SmartThings ecosystem—an advanced digital hub that serves as the backbone of the technology integration.

Through a single app, residents can control and personalize their living spaces by setting automated “intelligent” routines based on time, weather, device status, and user behavior, allowing homes to adapt seamlessly to their preferences and daily patterns.

These AI-powered homes are precision-engineered living spaces that integrate features such as intelligent climate control, adaptive lighting, and voice-activated command centers—all designed to respond intuitively to occupants.

The ecosystem anticipates needs, adapts dynamically, and optimizes performance, including energy optimization and management, to deliver a more personalized, efficient, and convenient living experience.

“Innovation is central to Megaworld’s vision of shaping future-ready communities. Through our AI-powered homes initiative, we are redefining residential living by creating intelligent spaces that enhance comfort, safety, and sustainability across our townships. This marks an important step in how we continue to elevate the living experience and set new standards for modern township developments,” said Francis Viernes, head of business innovation and transformation at Megaworld.

Under the program, buyers of Megaworld residential condominiums can opt to transform their units into AI-powered homes by integrating various Samsung devices—such as televisions, washing machines, air-conditioning units, and other AI-enabled appliances—into the SmartThings platform.

Megaworld jumpstarted the smart home movement in the Philippines nearly a decade ago with its pioneering iTownships initiative, which aimed to future-proof developments by integrating digital technology, design innovation, and seamless connectivity into master-planned communities.

Today, the company is taking that vision further by embedding advanced AI technologies to enhance how people live, work, and play.

Despite still being in its early stages, AI adoption is accelerating across Filipino households. A recent study by London-based public policy research agency Public First found that nearly half of the Filipino population engages with AI-powered tools at least once a week.

This growth is driven by everyday access through chatbots, virtual assistants, smart devices, and online platforms, with Filipino Gen Zs leading adoption—accounting for approximately 52% of AI usage nationwide.