MICHAEL JORDAN, NIKE’S JORDAN BRAND DONATE $100-M VS RACISM

Michael Jordan and the Jordan Brand on Friday announced their plans to donate $100 million over 10 years to organizations fighting for "racial equality, social justice, and greater access to education," Scott Jordan wrote for Business Insider on June 6, 2020.

The announcement comes amid nationwide Black Lives Matter protests over the killings of George Floyd, Breonna Taylor, and Ahmaud Arbery. "Black lives matter. This isn't a controversial statement," the statement from Jordan Brand said. "Until the ingrained racism that allows our country's institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people."

The statement did not specifically mention the organizations where the donations will go.

"We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide, and that works every day to erase the stain of racism and the damage of injustice," the statement said. "The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next."

In the statement, Jordan Brand President Craig Williams said: "We must join forces with the community, government, and civic leaders to create a lasting impact together. There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility."