Modelo Overtakes Bud Light As Top-Selling Beer In U.S.

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place, Dee-Ann Durbin reported for the Associated Press (AP).

Photo Insert: Modelo controlled 8.4% of US grocery, convenience and liquor store sales while Bud Light fell to 7.3%.

Modelo Especial, a Mexican lager, overtook Bud Light in US retail sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting. Modelo controlled 8.4% of US grocery, convenience, and liquor store sales. Bud Light fell to 7.3%.

It’s a milestone in Bud Light’s months-long sales decline since early April, when critics who were angered by the brewer sending a commemorative can to transgender influencer Dylan Mulvaney vowed to boycott the brand.

Bud Light has also faced backlash from Mulvaney’s fans, who think the brand didn’t do enough to support her.

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