Netflix Raises Prices Anew as Streaming Wars Rage

Netflix has once again raised prices across its streaming subscription tiers, signaling that media platforms are likely to become more expensive for consumers.

Netflix also raised prices in January 2025, but the company has maintained a strong position in the streaming wars. (Photo: Netflix Facebook) 

It is the second price increase in just over a year, with the new rates applying to both new and existing members, Angela Palumbo reported for Barron’s Daily.

Netflix updated its plans page last week. The standard ad-supported tier will now cost $8.99 per month, up by $1. Standard ad-free and premium subscriptions each increased by $2, bringing their prices to $19.99 and $26.99 per month, respectively.

A company spokesperson said Netflix continues to offer a range of pricing options to meet different needs.

“As we deliver more value to our members, we are updating our prices to enable us to reinvest in quality entertainment and improve their experience,” the spokesperson said.

Netflix also raised prices in January 2025, but the company has maintained a strong position in the streaming wars.

According to research firm Nielsen, Netflix was the second-most-watched streaming service last month, behind Alphabet’s YouTube.

Other platforms have also raised prices, including Paramount+ in January 2026, Apple TV in August 2025, and both HBO Max and Disney+ in October 2025. Barron’s previously reported that consumers should expect further increases as consolidation continues.

Paramount Skydance has a deal to acquire HBO’s parent company, Warner Bros. Discovery.