New Swedish Ritual Could Ease Exhaustion: HuffPost

Social media is part of the reason many people feel pressured to host elaborate gatherings and say “yes” to every invitation.

Fredagsmys marks the beginning of the weekend evening and is most closely translated as “Cozy Friday.” (Photo: Sage Collective) 

In Sweden, however, people have found a social-media-approved alternative to big nights out—a concept known as Fredagsmys.

This tradition marks the beginning of the weekend evening and is most closely translated as “Cozy Friday,” said Sofie Roos, a licensed sexologist, relationship therapist, and author, Nandini Maharaj reported for HuffPost.

“During cold and dark months, Fredagsmys is a way for us Swedes to hang out in a warm and relaxed setting and stay connected with our loved ones even when we’re tired and drained of energy,” Roos said.

“It’s a time when feeling good is prioritized over networking or being the best version of ourselves.”

“For me, Fredagsmys means turning on the fire at 6 p.m., putting out thick wool blankets, and opening a bottle of wine,” said Marta, 34, co-founder and creative director of a UK-based luxury holiday firm.

After enjoying pasta or pizza, she curls up on the couch to watch a movie. Her favorite snacks are chocolate and mince pie, and she finds that small gatherings add to the cozy ambiance.