Newly-Signed "Tatak Pinoy" Law Expected To Enhance Competitiveness Of PH Products And Services

President Ferdinand R. Marcos Jr. has signed Republic Act (RA) 11982, known as the Tatak Pinoy Act, aimed at boosting the competitiveness of Philippine products and services.

The law mandates the establishment of a Tatak Pinoy Council responsible for developing and implementing a multi-year strategy focusing on five key pillars: human resources, infrastructure, technology and innovation, investments, and sound financial management. I Photo: Bongbong Marcos Facebook

President Marcos emphasized the importance of investing in Filipino competence and talent, stating that the Tatak Pinoy Act focuses on creating products and services of the highest quality, thereby giving preference and priority to local products.

The law mandates the establishment of a Tatak Pinoy Council responsible for developing and implementing a multi-year strategy focusing on five key pillars: human resources, infrastructure, technology and innovation, investments, and sound financial management.

Department of Trade and Industry (DTI) Secretary Alfredo Pascual highlighted the alignment of the Tatak Pinoy Act with the priorities set in the Philippine Development Plan (PDP) 2023-2028.

Secretary Pascual emphasized that the Tatak Pinoy Law will empower Philippine industries to manufacture a wider range of higher quality and sophisticated products, elevating the country's position in the global value chain and enhancing productivity and competitiveness in the global market.

He noted the importance of promoting industrial excellence, embracing innovation, and addressing contemporary challenges to thrive in a competitive global landscape.

Referring to the Atlas of Economic Complexity, Secretary Pascual mentioned that the Philippines ranks 33rd globally, driven by exports of high to moderate complex products such as electronics, electrical machinery, and ICT services.

He aims to elevate the country's ranking by supporting the production of more sophisticated and high-quality products.

The Tatak Pinoy initiative will complement existing flagship programs of the DTI, such as the One Town, One Product (OTOP) and Malikhaing Pinoy Program, which promote unique products and empower local entrepreneurs and innovators.

The law will also facilitate innovation and Industry 4.0 adoption, especially among micro, small, and medium-sized enterprises (MSMEs).

A critical provision of the law is the prioritization of Filipino products and services in government procurement, fostering collaboration between the public and private sectors to strengthen support for local industries.

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