Nike Dumps Kyrie Irving Shoe Deal Over Anti-Semitic Film Tweet

Nike has suspended its relationship with Kyrie Irving and canceled its plans to release his next signature shoe, the latest chapter in the ongoing fallout since the Brooklyn Nets guard tweeted a link to a film containing antisemitic material, Tim Reynolds reported for the Associated Press (AP).

Photo Insert: The Kyrie 8 was expected to be released in the next week. Previous models of his shoes were still for sale on the Nike website Friday night.

The shoe giant announced Friday night that it will halt its relationship with Irving, who has been suspended by the Nets for what the team called a repeated failure to “unequivocally say he has no antisemitic beliefs.”

The Nets made that move Thursday, banning Irving without pay for at least five games, and a day later, Nike made its decision. Those actions followed widespread criticism — from, among many others, the Anti-Defamation League (ADL) and NBA Commissioner Adam Silver.

“At Nike, we believe there is no place for hate speech and we condemn any form of antisemitism,” the Beaverton, Oregon-based company said. “To that end, we’ve made the decision to suspend our relationship with Kyrie Irving effective immediately and will no longer launch the Kyrie 8.”

Irving has had a signature line with Nike since 2014. “We are deeply saddened and disappointed by the situation and its impact on everyone,” Nike said.

Irving signed with Nike in 2011, shortly after becoming the No. 1 pick in that year’s NBA draft. Irving’s first signature shoe was released three years later, and the popularity of the Kyrie line led to him making a reported $11 million annually just from the Nike endorsement.

The Kyrie 8 was expected to be released in the next week. Previous models of his shoes were still for sale on the Nike website Friday night.

LeBron James of the Los Angeles Lakers, who won a title alongside Irving when they were Cleveland teammates in 2016, said his position is simple: Hate speech, in any form, can’t be tolerated.

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