Nissin Foods Relaunches Demae Ramen Instant Noodles In Europe

Nissin Foods, inventor of instant noodles, is building a bridge between tradition and innovation with the relaunch of its Demae Ramen products. A fresh brand concept and new product variants will accompany the global relaunch, Deutsche Presse-Agentur (dpa) reported.

Photo Insert: With the relaunch of Demae Ramen Noodles, it is hoping to revitalize the brand and even increase its appeal to customers.

With the Demae Ramen products, Nissin proudly looks back on a successful past. Demae Ramen noodles have been available from Nissin since 1968. Their love of authentic Asian taste and Japanese tradition is already reflected in the name.

Because "Demae" loosely translates as "a delivery" and refers to the custom of delivery boys supplying customers with ramen on foot or on bicycles. Now, the Nissin Delivery Boy can be found on the new packaging design of the Demae Ramen products.

Demae Ramen noodles stand for a wholesome meal, the basis of which can be created within a few minutes with the Nissin product. Consumers are encouraged to add other ingredients to the ramen dish as they please.

This is a wonderful and easy way to quickly add variety to everyday cooking and create tasty meals. During the pandemic, interest in Demae Ramen products has skyrocketed. This is where Demae Ramen noodles really come into their own and showcase Nissin's adaptability.

In the UK alone through our exclusive appointed distributor, Grace Foods UK Ltd sales growth in 2020 was 30% year-on-year. On average, sales growth in the 5 European countries considered was 23%. Nissin is using this momentum to revitalize the brand and make it even more attractive to consumers.

The campaign aims to create awareness that Demae Ramen noodles deliver an authentic Asian meal to Europe's homes in minutes, as well as becoming the No. 1 brand in packaged noodles.

Nissin Demae Ramen Noodles now widely available in UK Supermarkets and Ethnic retail outlets has exposed the range and products to a much wider consumer audience seeking quality, authenticity, and taste.

With the new attractive packaging and the addition of new authentic Japanese flavors, consumers will easily identify products on shelf and seek to experience Nissin Demae Ramen noodles.

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