NY AG Hits Meat Giant JBS For Using Bogus Claims To Boost Sales

The giant meat producer JBS has been accused of making misleading claims about its greenhouse gas emission goals to boost sales among environmentally conscious consumers, according to a lawsuit filed by New York Attorney General Letitia James, as reported by Michael Hill for the Associated Press (AP).

The lawsuit names as defendants JBS USA Food Co. and JBS USA Food Co. Holdings, the US subsidiary of the world-leading producer of beef products based in Brazil. I Photo: JBS USA Facebook

The lawsuit, filed in a state court in New York City, alleges that the company claimed it would achieve net zero greenhouse gas emissions by 2040 despite having no viable plan to meet that commitment.

The lawsuit names as defendants JBS USA Food Co. and JBS USA Food Co. Holdings, the US subsidiary of the world-leading producer of beef products based in Brazil.

James asserts that the company made misleading statements about its pledges to curb deforestation and reduce greenhouse gas emissions to capitalize on consumers’ desire to make climate-friendly choices.

The lawsuit cites a full-page JBS USA advertisement in The New York Times in 2021 that includes the line: “Agriculture can be part of the climate solution. Bacon, chicken wings, and steak with net-zero emissions. It’s possible.”

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