• By The Financial District


It is still seven months away before the campaign season starts with the filing of candidacies for next year’s elections and already posts on Facebook, where average Pinoys spend at least four hours going over the site, are already in overdrive with prominent personalities being pushed via what is touted as the Join (blank) movement.

Political noise and relative activity has certainly ramped up as can be gleaned from candidates’ deliberate attempts to get a heads up on their rivals and the oncoming election season has certainly piqued the interests of politics-centric Pinoys.

For instance, the sudden unexpected but welcome emergence of former Defense Sec. Gibo Teodoro (aspired position not identified as yet) has created more than a slight buzz of positivity, not only from green-blooded alumni but as well as from those who are looking for fresh faces among the otherwise oft-recycled personalities that perennially crowd the election extravaganza.

There are other candidates bruited to be angling the presidency like Senator Manny Pacquiao, who has come up with a video about his accomplishments, Associate Justice Antonio Carpio and VP Leni Robredo with their army of FB promoters, Manila Mayor Isko Moreno, Inday Sara Duterte, Public Works Secretary Mark Villar, former Senator Bongbong Marcos, and Senator Bong Go.

Keen election watcher Michael Maligat, who has had his shares of engagements in political exercises as a risk and ICT management consultant, told The Financial District that for someone to be elected to the presidency the magic number would be about 10 million.

He believes that there will be about six candidates vying to become president and that the probability of 60 million registered voters going to the polls on E-day is distant, thus the 10 million magic number for a candidate to win.

Numbers churned show that about 45 million voters are expected at the polls as he bared that, of the 55 million-plus voters in the last national elections, only 45 million turned up, with Duterte accounting for 39 percent of the votes or 16 million.

Looking at the 2016 political exercise that propelled then-Mayor Duterte to the top of the heap, the consultant believes that the tough-talking candidate gave people hope. Dubbed "Tatay," he was able to communicate an action-centric presidency that spoke the language of the masses that they lapped, he added.

Lastly, a great communication program is much needed for a candidate to woo the masses. Losing candidates are usually left along the wayside by those who run well a thought-of, efficient, responsive, and comprehensive programs with scientifically measurable milestones as "E-day" approaches.


Register for News Alerts

  • LinkedIn
  • Instagram
  • YouTube


The Financial District®  2020